We’re like you:
we’re obsessed
with our pets

Link is a team of animal lovers and tech experts dedicated to connecting pets with their people.

Our Mission

Enhance pet engagement through innovation

Our Promise

Provide an ecosystem that connects pet parents with every aspect of their pet’s wellbeing

Who is Link?

As pet parents, we understand wanting to celebrate and return the unconditional love our furry friends give us every day. Our pets deserve the best, and we acquired Link in 2019 when we saw the opportunity to transform pet care and enrichment.

Recognizing that a one-size-fits-all GPS tracking collar wasn’t going to cut it, we harnessed our personal passion for pets, guidance from industry leaders, and feedback from pet lovers across the country to reinvent everything about Link. Our sleek device, user-friendly app and practical accessories have been engineered with every pet in mind – from busy Beagles and stealthy Huskies to mellow Bulldogs and personable Pugs.

Link’s products, services and community now comprise a complete ecosystem for pet engagement that fits seamlessly into the life of every pet parent. We’re honored to be a part of the special relationship that you and your pet share.

Meet the Link Team

Get to know the smarts and hearts behind the Link operation.

Robin Bradbury

Chairman of the Board

Robin Bradbury is a public- and private-sector investor as President of the American Bradbury Corporation, which he established after nearly 20 years as a Founding Partner of Water Street Capital, an investment firm with $3.5 billion under management. In addition to philanthropic work through the Bradbury Family Charitable Foundation, Robin engages with Jacksonville community entities including board and leadership roles with the Baptist Health Foundation, Wolfson Children’s Hospital, and Deerwood Rotary Club. Robin is often joined at work by his dachshund Bentley, who wanders down the hall from office to office in search of his next treat.

Donny Lamey

Chief Executive Officer

Donny Lamey brings more than 27 years of technology solutions leadership to Link. After founding the IoT development firm, DiscoverTec, early in his career, Donny established and built multiple technology companies including SkySuite, EliteTec, and My Executive Center. Donny has served on numerous boards of national entities including Repairify Inc., the Cystic Fibrosis Association, and Rotary. He is currently the Chief Executive Officer and serves on the board of Smart Tracking Technologies, LLC. Donny treasures time on his farm with his family and dogs Mandy, Missy, and Sandy. 

Jason Booth

Vice President, Sales and Strategic Development

Jason is a 15-year sales veteran with leadership experience spanning the consumer goods, retail, automotive, and 3PL logistics sectors. Known for developing startups and accelerating growth through experiential business models and innovative partnerships, Jason’s career highlights include building go-to-market strategies for 3 companies and 9 consumer brands. He currently serves as a strategy and sales expert on three advisory boards in the e-commerce, SaaS and management consulting industries. As a Jacksonville native and proud dog parent to Greta, Jason was delighted to return home in 2019 to join the Link family.

Joe McKee

Chief Technology Officer

Joe joined the Link team in 2015 after 15 years with Weight Watchers International and 10 years in systems work for finance and project management. At Weight Watchers, Joe oversaw multi-language and multi-market web and technology implementations including the launch of Weight Watchers’ mobile app now used by millions of subscribers worldwide. Although his beloved pets Colin and Ginger have passed, Joe honors their memory by making sure Link’s technical strategy and capabilities are top-dog, so to speak.

Scottie Watson

Vice President, Finance

Scottie oversees finance and accounting strategy in daily partnership with Link’s CEO and investors. His passion for positioning startup companies and small businesses for success was forged at Beaches Recovery/H2 Advisors Accounting Firm, where he managed accounting and control functions for a portfolio of 14 companies. Scottie has passed all four CPA exams and will soon pursue an MBA remotely through Georgia Southern, his alma mater. After joining Link and moving to Jacksonville in 2019, Scottie and his dogs Bellatrix and Hermione found their forever home.